Technical seo

What is Technical
SEO?

Technical SEO is the basic building block required to create a website readable by search engines. Although SEO is generally divided into on-page SEO and off-page SEO, technical SEO is behind the two and constitutes the basis for success. Reliable technical SEO allows search engines to discover, crawl, and index your web pages. Technical SEO does not involve adjusting the content on your website, but rather optimizing your website’s infrastructure. The goal of technical search engine optimization is to create a website structure that is coordinated with the content placed on it to increase the natural traffic received by the website.

Technical seo

Audit first

As with other forms of SEO, a comprehensive review should first be conducted to assess the current situation. The review will highlight any redirection issues, broken links, or duplicate content on the site. It will involve the use of web crawlers and tools such as the Google Console and Google Analytics to help develop strategies for moving forward.

Technical seo

Mobile optimisation

As mentioned earlier, technical search engine optimization and user experience go hand in hand. More than half of Internet traffic now comes from mobile devices, so your website must be optimized for these visitors.

Technical search engine optimization can play a huge role in this regard. Implementing a responsive design on your website is not only the most beautiful for users, but also the easiest to use, and is a favorite option for search engines.

Responsive design allows the page layout to respond to the current user’s situation, which means it will display differently on their laptops, tablets, and smartphones. This feature is dynamic and helps eliminate any issues surrounding duplicate content when implementing mobile SEO.

Technical seo

Site crawling and indexing

As mentioned earlier, search engines use robots to crawl your website. This is why it is indispensable for your website to be constructed in a way that allows these robots to navigate. A strong internal link system is a good start. Once search engine bots crawl the website and analyze the content, they store data about your website, called an index. This means that your content will appear in search results under related queries. In order for your page to appear on the first page of results, it needs excellent in-page, out-of-page, and technical SEO.

Technical seo

Page load speed
matters

As mentioned earlier, technical search engine optimization and user experience go hand in hand. More than half of Internet traffic now comes from mobile devices, so your website must be optimized for these visitors.

Technical search engine optimization can play a huge role in this regard. Implementing a responsive design on your website is not only the most beautiful for users, but also the easiest to use, and is a favorite option for search engines.

Responsive design allows the page layout to respond to the current user’s situation, which means it will display differently on their laptops, tablets, and smartphones. This feature is dynamic and helps eliminate any issues surrounding duplicate content when implementing mobile SEO.

Technical seo

Choose Truesites for your Technical SEO

The Truesites team is happy to work with small businesses on all parts of their search engine optimization journey.  

If you are at the beginning of your journey to creating or upgrading your online presence, Truesites are here to work with you every step of the way, to create a well-organized and solid technically based website. This will form the backbone for your optimized content to be loaded on.  

You may already have a well-established site that is not may not be reaching its full potential. We offer an audit of your site, with that we can figure out any and all flaws, and work with your business to come up with a tailor-made strategy that fixes your issues. 

Technical seo

Structuring your site

It is essential to create a site structure that is easy for users and search engine robots to browse. The structure of your website is the backbone of your content. Establishing a strong foundation sets the right tone for the entire business.

A hierarchy should be created, which should be reflected in the presentation of the site and the URL used. Using smart, concise category pages means that there are no more than two pages in a few clicks from your homepage. Internal links need to be used consistently and creatively throughout the site.

Of course, every link must be effective. Invalid internal links make it extremely difficult for search engines to crawl robots and greatly reduce the possibility of your page ranking on the first page. Implementing an XML sitemap can provide search engines with detailed insights into the structure of the site.

Page Speed

Whether browsing on desktop or mobile devices, users need fast content. Nearly half of web users will abandon any page that takes longer than two seconds to load-highlighting minor errors in your website. There are a variety of tools that can be used to audit page loading speed. These tools will help you understand how your website compares with competitors. Once you know your current location, you can implement various fixes to speed up loading time. These include optimizing and reducing the size of images, reducing the script code on the site, and ensuring effective use of cache.

Multi-Language Support

A website that targets users from many different countries should provide its audience with multilingual content. Optimizing international websites involves many technical SEO elements. These include creating a consistent URL structure and using HTML hreflang tags to let search engines know of any possible duplicate content.

Safety and Security

Search engines want to index safe websites. They appreciate companies that value customer data and information. Implementing SSL (a secure socket layer) essentially creates a protective wall for your users. HTTPS gives your website authority and integrity, and means that users are more likely to trust you. In addition, it allows search engines to have more trust in your website. Search engines value safety. Therefore, sites without valid SSL are much less likely to rank on the first page of query results-this highlights the close relationship between SEO and security.