The Website Audit
Keyword Research & Analysis
Ensure success with the big six
Our website SEO campaigns kick off with a detailed website audit. Working alongside you, we will gather as much information as possible, looking at how your site is built and what needs to be done to improve rankings. This audit is completed free of charge as part of our quote, and will highlight any technical issues that hold you back from ranking higher.
Keyword research is the first stage of every SEO campaign. We carry out extensive keyword research and also analyse what keywords your competitors are targeting to give you a competitive edge in the search engine rankings. Our recommended strategy will be spot on for your website and we'll create effective and relevant keywords that are relevant to your business.
Truesites SEO campaigns are specifically built out to ensure we include all the elements required to beat the competition. By comparing and analysing your competitor's onsite and offsite efforts, we will put together a plan that ensures we maximize your campaign's chances for success. Don't wait until it's too late; start winning today.
On-Page SEO focuses on creating high quality content (which includes text, images and video), designing your site homepage to make it appealing to search engines, building internal links to help Google find all of your web pages, driving traffic to your website via social media, paid advertising and more. The aim of On-Page SEO is to create Search Engine Optimisation (SEO) through your website.
Offpage SEO, or link building, is a fundamental part of SEO. If you want to rank for keywords in Google, you need to make sure you have as many relevant links as possible pointing at your website. Link marketing is the most important part of off-page SEO as it helps improve your site's search engine visibility and can also lead to an increase in traffic to your site.
As soon as you sign up with Truesites the hard work really begins, We know how much time and money you have put into your website. We also know that you want to know what's working and what isn't. Truesites help you do just that with detailed reporting, delivered directly to your inbox.
The process is built on what is already working in google. The first part of the SEO process is researching your competitors, we review the top 5 websites already on the first page of Google, for the search phrases/keywords that your business should appear for.
We take a deep dive into these websites and gather an immense amount of detail and analyse the data, we then use this to build an SEO campaign, tailored to your business, with SEO models that we know already work. As you can see, the process itself has simplicity at its heart, this ensures consistent ROI-focused results.
On page SEO is optimising your pages and content to increase their visibility on search engines. We would normally have this completed within the first few months of the campaign.
Just some of the on-page SEO we carry out: meta keywords, XML sitemap generation, keyword density and Proximity, Internal linking, mobile SEO, web page Headers, Google Analytics.
Our Off-Page SEO process involves making optimisations outside of your website that helps your site, rank higher. One of the main Off-page SEO ranking factors is back links. A back link is essentially a mention of your website on another external website.
Link building helps increase the authority of your website, while also enhancing your brand visibility. However, with everything about SEO quality over quantity is best.