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What is Local SEO?
Local SEO is about telling the getting search engines to understand what your business offers and where you’re based. By articulating the relevance of your web site to a particular customer base in a specific geographical location, you will help to encourage the major search engines, like Google, to favour your content above your competition. This will help to raise your position in their rankings.
Being able to get higher rankings organically will not only increase your search & brand presence, it also transform's your online reputation. Search engines and customers will start to see you as a trusted source, a reputable business that’s worthy of first page positions. And because more customers will be focused on your business, you will start to generate more of those all-important leads and sales.