Why Does Link Building matter?
For any website that wants a better impact in organic search, backlinks are still one of the biggest off-page factors. This is why so many companies now provide link-building services in the UK. Google’s ranking algorithm relies heavily on links to understand the popularity of your pages. Therefore, if you don’t have any links to your domain, Google will think your website is not interesting or authoritative enough to be useful to its users.
As a result, site crawlers will not think your page is worth the first-page position. The link is a vote of confidence. It has been proven time and time again that sites ranked on the first page of Google generally have more backlinks than sites listed on the second, third, and subsequent pages. The companies and individuals behind these sites usually invest in continuous link-building services to ensure that their platforms always maintain a good ranking.